2.4 Changelog
Release Date: 18th Nov. 2021
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What's new..This version focuses on experiments to allow users to become members as frictionless as possible. By testing out different ways to convert users, we hope to minimize the dropoff. An example of this, is the Membership campaign, that besides being put into the campaign utility flow, has been put in front of all pricewheel routes, to let the user feel the product better, before making the decision to become a Climaider member.
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Campaigns are shown after 4, 7, 10, 14 and 17 challenge completions.- 4: Invite A Friend
- 7: 50% to rate us, 50% to user survey
- 10: Members: Invite a Friend, Non members: Membership Campaign
- 14: 50% to rate us, 50% to user survey
- 17: Members: Invite a Friend, Non members: Membership Campaign
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New features- Added Payment CTA below ‘carbon donut’.
- Dynamic CTA’s for Memberships and Invite a Friend depending on memberstatus.
- Top button at challenge overview
- Google Forms Campaign
- Membership Campaign
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Bug fixes- Chat prompts projects (again)
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Refactoring- Experimential setup of membership conversion. Challenge vs Campaign.
- Campaign module improvements
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Technical updates- Autofill email + name in payment
- Small notification improvements
- Better tracking through campaign conversions