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2.4 Changelog

Release Date: 18th Nov. 2021

What's new..#

This version focuses on experiments to allow users to become members as frictionless as possible. By testing out different ways to convert users, we hope to minimize the dropoff. An example of this, is the Membership campaign, that besides being put into the campaign utility flow, has been put in front of all pricewheel routes, to let the user feel the product better, before making the decision to become a Climaider member.

info

Campaigns are shown after 4, 7, 10, 14 and 17 challenge completions.#

  • 4: Invite A Friend
  • 7: 50% to rate us, 50% to user survey
  • 10: Members: Invite a Friend, Non members: Membership Campaign
  • 14: 50% to rate us, 50% to user survey
  • 17: Members: Invite a Friend, Non members: Membership Campaign

New features#

  • Added Payment CTA below ‘carbon donut’.
  • Dynamic CTA’s for Memberships and Invite a Friend depending on memberstatus.
  • Top button at challenge overview
  • Google Forms Campaign
  • Membership Campaign

Bug fixes#

  • Chat prompts projects (again)

Refactoring#

  • Experimential setup of membership conversion. Challenge vs Campaign.
  • Campaign module improvements

Technical updates#

  • Autofill email + name in payment
  • Small notification improvements
  • Better tracking through campaign conversions